NorthShore recently approached us with a request for a 30-second Medical Group spot to run in movie theaters this winter. They wanted it to communicate convenience, expertise and personalized care. The challenge? They also wanted it to be funny. Since humor is not necessarily a cornerstone of NorthShore’s brand, the team had some work ahead … Continued
After two years of success with the NorthShore brand, we felt it was time for some visual evolution. So 88 has been working on a new style and approach for NorthShore’s photography—building a new library of images to be used across all media, from internal to external communications. We directed a photo shoot aimed at … Continued
88 recently partnered with renowned interior design firm Suzanne Lovell, Inc. to create an identity for Alice’s Table—their new retail startup brand. Alice’s Table currently lives online as a lifestyle advice website where like-minded 20-somethings can share thoughts and ideas about everything from design and home d√©cor to cooking, health and beauty tips, and more. … Continued