Work

What we’ve been up to: recent work

The 88 team had a busy summer developing new campaigns for our clients, many of them focused on making connections with younger audiences. Encouraging new students to “show the world what they’re made of.” For our newest client, Rosalind Franklin University, 88 created a multifaceted campaign focused on recruiting students to their programs of study, … Continued

Work

Focusing on Gen Z—with Snapchat Lenses

For CEFCU, one of the nation’s largest credit unions, Gen Z is a central part their growth strategy. And one key to reaching this elusive audience is embracing new media. They’re an entertainment-driven generation, and social media is their top source for discovery. They’re far more likely to learn of a brand or product there … Continued

Work

Helping a client launch a DEI journey

Last spring, our client American Veterinary Medical Association (AVMA) asked us to help them launch a major initiative to promote greater diversity, equity and inclusion (DEI) in the veterinary profession. Journey for Teams is a robust initiative, intended to improve veterinary workplaces, fostering healthier team cultures, stronger relationships with their clients, and enhanced care for … Continued

Work

What we’ve been up to: recent work

At 88, we wrapped up a busy 2022 by creating successful, attention-getting campaigns for two clients. Rising to the challenge to fight hunger. For our client The Greater Chicago Food Depository, we used direct language and direct eye contact to get people to rise to the challenge and give what they could to help their … Continued