A refreshed strategy and identity for a legacy brand.
Moving quickly to keep a community informed.
Last year’s joint study conducted by 88 Brand Partners and QNA Group was a fresh, innovative way of approaching some questions that dog what may well be the most misunderstood generation—Millennials. We examined their relationship to service brands. This year, we took a more nuanced look at how Millennials behave as parts of member organizations. … Continued
Since 1995, our client NorthShore University HealthSystem has partnered with national fashion retailer Nordstrom to provide access to mammograms at one of Chicago’s leading shopping malls. The Nordstrom store in the Westfield Old Orchard mall is home to a NorthShore mammogram screening location, offering a convenient spot for screenings—women can schedule same-day appointments while they’re … Continued
One of 88’s largest ongoing projects came to fruition recently, as several members of the 88 team shipped up to Boston for the annual convention of the American Veterinary Medical Association. Thousands of attendees from around the world were on hand to witness the unveiling of the new AVMA brand. This marked the culmination of … Continued
In what is an uncertain time for the healthcare industry, NorthShore University HealthSystem has its sights set firmly on the future. NorthShore and 88 have worked together to create NorthShore’s Next Generation campaign. This innovative initiative focuses on the personalized healthcare offered by NorthShore, which includes everything from sending text-message reminders about appointment times to … Continued
When the AVMA PLIT decided it was time to revamp their image, they turned to 88 Brand Partners. 88, in turn, performed a total overhaul of the AVMA PLIT brand, making it warmer, more relatable and placing a greater emphasis on PLIT’s role in its partnership with the AVMA. Highlights of 88’s work for the … Continued
Is there ever a bad time to have some chocolate? Does the smell of popcorn immediately bring you to a better place? Fannie May and The Popcorn Factory put their irresistible treats and holiday spirit front and center with their seasonal catalogs— from the luxuriousness of the chocolate to the sweet, salty, crunchy flavor of … Continued
Ah, winter. That time of year where shoveling snow leads to back attacks and invisible ice patches result in acrobatic wipeouts. We all can relate to these seasonal conditions. Which made creating this year’s winter cinema ad for Northshore University Health System such a fun—and painful—shoot. You can catch the new ad playing on the … Continued
The W Hotel Chicago on Lake Shore Drive named its new restaurant, Current. Playing up its contemporary, flowing space and seasonal modern Italian cuisine. To reflect this idea, we developed a brand system that feels fresh, current and in the moment. The main component of the system is a logo frame, highlighting people and places … Continued