After two years of success with the NorthShore brand, we felt it was time for some visual evolution. So 88 has been working on a new style and approach for NorthShore’s photography—building a new library of images to be used across all media, from internal to external communications.
We directed a photo shoot aimed at capturing images that are more “real,” with a photographer who specializes in a candid, journalistic style. We were able to capture some great scenarios that demonstrate collaboration, emotion and expertise—all of NorthShore’s brand attributes—in a way that feels very authentic and genuine.
