The right partner
makes all the difference.

Meet the hearts and souls of 88. We’re a team of very different but like-minded individuals who bring diverse expertise and knowledge to everything we do, making us ready to build, elevate and extend a wide variety of service-oriented brands.

“There's a beauty
to having
things organized.”
Is there a skill/piece of wisdom/etc. from an unrelated job you use in your current position?
The French cooking principle Mis En Place, everything in place. In my role, there's a beauty to having things organized and prepared so that the final product turns out to everyone's satisfaction.
Is there a project near and dear to your heart that you've worked on here at 88?
More than a project, my greatest satisfaction and joy is seeing the people on my team develop and thrive in their roles.
Is there something in this industry that you would consider yourself an expert on?
I've spent many years focused on branding strategy. I became a student early on at Ogilvy & Mather where branding is a core philosophy and had the good fortune to teach courses on Brands & Branding as an adjunct professor. It's pretty much in my bones.
What's your favorite breakfast food and why?
It's a toss up between Blueberry Pancakes (made with wheat germ at a local diner near where I live) or a well prepared omelet made with mushrooms and gruyere cheese. In either case it means I'm out enjoying a leisurely weekend breakfast.
If you had to be shipwrecked on a deserted island, but all your human needs—such as food and water—were taken care of, what two items would you want to have with you?
Well, if it has to be things, and not people, I would say my New Yorker subscription, magically up to date on the desert island and my iPad, to keep in touch with the world, including Netflix and streaming music.
“Be bold with brand
and communications.”
What's a piece of advice you'd give to a prospective [any] client?
Make sure you like and respect your agency team. These are the people you will trust to speak on your behalf.
What is something you believe makes 88 unique as an agency?
We push our clients to be bold with their brand and communications, but we always give them the support they need to push ahead with confidence.
Is there something in this industry that you would consider yourself an expert on?
Providing perspective and maintaining a shared focus on what's most essential, whether it's a project's goal or a brand's essence.
Use an ad slogan to describe yourself.
Quality never goes out of style.
What movie can you watch over and over without ever getting tired of?
Lawrence of Arabia. Or any James Bond film.
“If you’re given a
talent, share it.”
What's a piece of advice you'd give to a prospective [any] client?
The right partnership makes all the difference. It may seem simplistic, but ‘fit’ is often overlooked. If you’re looking to create meaningful and motivating creative, I can’t think of anything more important than a strong and trusted partnership.
Is there a skill/piece of wisdom/etc. from an unrelated job you use in your current position?
I had a professor in college who once said, “If you believe that you were given talent or given a gift, then it’s your responsibility to share it,” and that statement has always stuck with me.
What is something you believe makes 88 unique as an agency?
We are a team that very much shares the same DNA. We’ve been magnetized to each other and we attract clients who share this same DNA. I often cite our long client tenure with a large number of our clients. It happened again with my son, but that time there was much more screaming (on his part, not mine).
If someone narrated your life, who would you want to be the narrator?
Sarah Silverman.
Use an ad slogan to describe yourself.
I’ve always loved the tagline for EA Games “Challenge Everything” (a brand and slogan that I’ve become much more familiar with now that I have a seven-year-old son who calls himself a “big gamer”).
“Set strong
foundations and
let others shine.”
What's a piece of advice you'd give to a prospective [any] client?
When it comes to creative work, be aware of what your competitors are doing, its benefits and pitfalls. But don’t be concerned with emulating it. Champion creative work that is bold and new and reflects your brand honestly.
Is there a skill/piece of wisdom/etc. from an unrelated job you use in your current position?
Having been in an instrumental trio for a long time you learn when to sit back and let others shine. You support them, set strong foundations for them to build upon and give them room to express their talents.
What's something no one at 88 knows about you?
I have a relative in the Baseball Hall of Fame — Edd Roush. Inducted in 1962. “Eddie used to take care of the whole outfield, not just center field," Reds teammate Heinie Groh said. "He was far and away the best outfielder I ever saw."
“The culture
is like a
family here.”
What's a unique talent or experience you bring to your role?
Having firsthand knowledge of starting and running a business, from my days owning ice cream and cookie shops.
What is something you believe makes 88 unique as an agency?
The culture is like a family here. Everyone cares about each other, which is rare.
What is one place you would like to live (not Chicago), and why?
Tuscany, for the beautiful scenery and the delicious food.
What is your greatest extravagance?
Fancy, unique yarns to knit with—like the hand-knitted sheep's wool yarn I found in Ireland.
What do you work toward in your free time?
To be in a good headspace, calm and content—which I achieve through my hobbies and exercising and baking.
What's your favorite breakfast food and why?
Eggs Benedict. I love the hollandaise sauce, the runny yolks, the whole perfect combination.
“I can’t believe
I ate the
whole thing.”
Is there a skill/piece of wisdom/etc. from an unrelated job you use in your current position?
As a server/bartender, I really learned how to multi-task and maintain a positive attitude. While my career may be very different now, there are still multiple demands to juggle throughout the day. Like bartending, there is an element of customer service in what we do. Try not to get “in the weeds”—and always maintain a professional, positive demeanor with clients. Your tips are riding on it!
What piece of advice you would give to someone starting their first leadership role?
I think one of the most important things you can do is be humble. It's easy to let your role go to your head and have a number of assumptions as to how you should be perceived. Remember that the people on your team are talented and intelligent, and they bring smart solutions to the table. So give them space and be supportive when they need it. Together, you’ll do great work.
What talent would you like most to have?
I'd love to be a polyglot. I'm a sociable person, and the idea of opening up my world to being able to talk to more people from different backgrounds is really exciting to me.
Use an ad slogan to describe yourself.
“I can’t believe I ate the whole thing.” It’s from Wells Rich Greene’s classic Alka Seltzer campaign.
What's your favorite breakfast food and why?
Chorizo and Eggs. When I was little, it was a special treat for breakfast. My mom would make a big skillet of them and set them out on the table with warm tortillas and a bowl of canned peaches. I'm not sure why canned peaches became a part of the meal, but its the perfect pairing to me.
If someone narrated your life, who would you want to be the narrator?
Rodney Dangerfield.
“I think our size
is our strength.”
What is something you believe makes 88 unique as an agency?
I think our size is our strength. We're a tight-knit team that works hard to deliver compelling, strategic creative.
What's your favorite ad campaign that you've seen over the last few years?
Spotify's end-of-year campaigns are always really fun. They pull interesting data from the platform, like total song plays and playlist names, and match them with a clever headline. It's a campaign that I always keep an eye out for.
What movie can you watch over and over without ever getting tired of?
Father of the Bride, with Steve Martin and Martin Short. I must have watched it more than a dozen times and it still makes me laugh.
What was cool when you were young but isn’t cool now? or What’s your “Back in my day, we…”?
The rubber "Livestrong" style bracelets. I remember kids wearing them stacked up to their elbows for all of third grade.
What was the last song you sang along to?
Back to Black by Amy Winehouse. That's a great song when you just want to belt it out in the shower.
What product do you wish a company would make a “smart” version of?
A hands-off laundry machine. How is it 2020 and you still have to go down and switch the clothes from the washer to dryer manually?!
“Not sure if I’m an
expert, but I’m
smarter than the
average bear.”
What's your favorite ad campaign that you've seen over the last few years?
I really enjoy small pages like this one for the World Wildlife Fund, promoting the adoption of flamingoes. (pablotheflamingo.com)
Is there something in this industry that you would consider yourself an expert on?
Not sure if I’m an expert, but I’m smarter than the average bear when it comes to Adobe Illustrator and SVG images.
Which words or phrases do you most overuse?
My children mirror a lot of things about me (both good and bad). Recently I realized how much I use (and how much I dislike) the phrase “just a minute.”
What movie can you watch over and over without ever getting tired of?
I find it very hard to turn off A League of Their Own or A Few Good Men whenever I happen upon them channel surfing (when that was a thing).
What movie do you quote on a regular basis?
Anything from Wayne's World. I've watched it so much that I don't realize that I am saying quotes from it.
What was cool when you were young but isn’t cool now? or What’s your “Back in my day, we…”?
Rollerblading. When is that coming back?
“Expect to
be surprised.”
What's a piece of advice you'd give to a prospective [any] client?
Expect to be surprised. We always make sure the work is on strategy and on brand, but we also challenge ourselves—and our clients—to keep it fresh and, well, surprising.
What's a unique talent or experience you bring to your role?
Finding the story in sometimes dense or technical information and creating a compelling story arc. A former colleague says I can make stereo instructions sound interesting.
What do you work toward in your free time?
Being a better cook. Having done a food blog as long as I have now, I keep thinking I should already be there. But every new thing I learn just shows me how much more there is to know.
What is your favorite journey?
Any road trip, anywhere. Just being in a car, music playing, watching the passing scenery. One of my absolute favorite things to do.
What movie do you quote on a regular basis?
The Bourne Ultimatum. “Uh, sir, he drove off the roof.” Admittedly difficult to work into conversation.
“Be a team player
and make the
copies… and
the coffee.”
What piece of advice you would give to someone starting their first leadership role?
You're not above any task. Be a team player and make the copies… and the coffee.
What's your favorite ad campaign that you've seen over the last few years?
I’m far from a sports fan but I really got a kick out of the 2019 Progressive Insurance campaign, “At Home with Baker Mayfield.” The memorable series of commercials depicts the football player living in the stadium and dealing with homeowner problems we can all relate to, like a beeping smoke detector with a low battery.
Is there a project near and dear to your heart that you’ve worked on here at 88?
Working with the Greater Chicago Food Depository brand refresh was truly inspiring. Reinvigorating such a respected Chicago brand, and an organization that is so well run was—and continues to be—rewarding.
What movie can you watch over and over without ever getting tired of?
I will always stop and watch at least a few minutes of It's Complicated. Just for the dreamy production and set design alone.
What was the last song you sang along to?
Peanut Butter and Jelly. I'm a new mom with an infant son, and this song always makes him smile.
What app can you not believe someone hasn’t made yet?
A travel app that locates the best bakery in any city or town.
“Be comfortable
with being
uncomfortable.”
What's a unique talent or experience you bring to your role?
I spent about a year working in music festival production, a lot of my time being dedicated to artist relations—building relationships and acting as a liaison between the artist and the company. I learned a lot there that prepared me for cultivating strong client relations.
Is there a skill/piece of wisdom/etc. from an unrelated job you use in your current position?
When I was 16, I got my first job at a car dealership as a greeter. For starters, I was painfully shy, and I couldn’t tell a hatchback from an SUV. My boss told me, “Be comfortable with being uncomfortable.” In many cases, discomfort can lead to growth. I quickly discovered to apply this to almost any scenario, not just approaching customers on the sales floor.
What is your favorite journey?
In 2017, I taught English for a month in Hanoi, Vietnam. I lived with about thirty Vietnamese students who spoke very little English. It was a very immersive experience, and although I didn't learn much Vietnamese, I got to explore the city via motorbike, eat pho and banh mis daily, and meet people from around the world.
What's something no one at 88 knows about you?
After studying abroad in Madrid, I spent a month working on a farm in Germany. I planted lots of zucchini, learned how to drive a tractor and fed the goats each day. My favorite goat was named Elvis.
What movie do you quote on a regular basis?
School of Rock. My senior quote in high school was "You're tacky and I hate you." Disclaimer: Quote does not reflect personality.
“I don't want
you stealing
my ideas.”
What is something you believe makes 88 unique as an agency?
The people. Everybody at the agency brings their own unique voice, which ultimately shows in the work we produce.
What is your personal motto?
Handbuilt by robots—Fiat Strada.
What is your favorite journey?
My recent trip to Amsterdam last summer. So much to love about it. The museums, architecture, friendly people and excellent food.
What is your greatest extravagance?
Purchasing limited edition records. If it has additional artwork or additional songs, I want that.
If someone narrated your life, who would you want to be the narrator?
Michael Caine.
What app can you not believe someone hasn’t made yet?
I can't tell you that. I don't want you stealing my ideas.
“I enjoy creating
things by hand.”
What's a unique talent or experience you bring to your role?
While most of the work we do is done on the computer, I enjoy creating things by hand in my free time. This includes ceramics, bookmaking and taking photos on film. These allow me to better appreciate the details and processes that inform a final product.
What is one place you would like to live (not Chicago), and why?
Arizona. Adobe house. Cactus landscape. Lizard. Red rocks. Pink sky.
What is your greatest extravagance?
Getting a window seat for the hour long bus ride home on Friday nights.
What's your favorite breakfast food and why?
Stroopwafel. Because it’s a waffle cookie.
If you were a new addition to the crayon box, what color would you be and why?
Goober Chocolate. If I’m a crayon, I want to smell like and look like peanut butter and chocolate.
“Catch consumers
where they are, in
an unexpected way.”
What is something you believe makes 88 unique as an agency?
Small but mighty. There may not be many of us, but we produce great work.
What's your favorite ad campaign that you've seen over the last few years?
Actress/comedian Awkwafina hacking the NY subway system with announcements about her upcoming Comedy Central show was a genius way to catch consumers where they are, in an unexpected way.
What is your favorite journey?
Coming home from vacation and driving back into downtown Chicago excites me every time. It makes me grateful to live here.
If you had to be shipwrecked on a deserted island, but all your human needs—such as food and water—were taken care of, what two items would you want to have with you?
Chapstick and a fabulous Trina Turk caftan.
What movie can you watch over and over without ever getting tired of?
Midnight in Paris. It combines history, mystery, humor, and it's a moving painting. I just love it.
What app can you not believe someone hasn’t made yet?
An app to scan someone's outfit to see where they got it.
“I have a very specific
doodle—pages and
pages of loopty loops.”
Is there a skill/piece of wisdom/etc. from an unrelated job you use in your current position?
Although not from the context of a job, I like to keep these words of wisdom in mind: If you wanna fill your bottle up with lightning, you're gonna have to stand in the rain. If you're ever gonna find a four-leaf clover, you gotta get a little dirt on your hands. If you wanna find the honey, you can't be scared of bees. And if you wanna see the forest, you're gonna have to look past the trees. —Kasey Musgraves
What is something you believe makes 88 unique as an agency?
Because of 88's size, creative team members are not limited to only working on specific clients and specific projects. This provides amazing opportunity to work on a diverse array of assignments, from TV spots to billboards and everything in between—which I think can be really exciting!
What is your most treasured possession?
This hat!
What talent would you like most to have?
I would love to be a songwriter. It would be amazing to have a way with words that reaches a deeper level with people (plus hopefully the ability to play an instrument would be a bonus!!). And it would be awesome to be almost famous! As someone who is clearly not famous, it looks stressful, invasive and a lot of work. A songwriter on the other hand, gets to be one degree away from the fame, but gets a piece of the glory.
Which words or phrases do you most overuse?
Spooked!
“If you can present to a
group of disinterested
13-year-olds, you can
present to anyone.”
Is there a skill/piece of wisdom/etc. from an unrelated job you use in your current position?
I was a middle school teacher before I was a designer, which helped a ton with learning to present work. If you can present to a group of disinterested 13-year-olds, you can present to anyone.
What's your favorite breakfast food and why?
Toast with avocado, halloumi, poached egg and chili jam! And iced coffee, lots of iced coffee. It's the perfect combo of savory, sweet and spicy.
If someone narrated your life, who would you want to be the narrator?
Sean Connery.
What is the greatest accomplishment of your life?
I won every art contest that I entered in elementary school. My favorite winning piece was a poster promoting health foods which featured an apple leading a jazzercise class to a room of other fruits and vegetables.
What is your most treasured memory?
As kids my brothers and I spent many summers visiting our grandparents in New Mexico. We filled our days by racing Hot Wheels in my grandmother's garden, walking to a comic book store at the end of the street, and eating apricots picked off the neighbor's tree.
Best live music show, or play, that you’ve ever seen?
A memorable show was The National at Music City Hall in Cincinnati.

The agency that plays together
stays together.

Meet the hearts and souls of 88. We’re a team of very different but like-minded individuals who bring diverse expertise and knowledge to everything we do, making us ready to build, elevate and extend a wide variety of service-oriented brands.