The proof is in our process.
The 88 Workflow
Drawing upon our core areas of expertise, we have created a workflow process that can be tailored to each client’s specific situation and challenges. We work to build your brand—and our relationship with you—at every step.
The discovery period pinpoints opportunities for growth. Together we'll set a course for brand development, planning and launch of brand/communications.
- Research Findings
- Brand Assessment
- Recommendations for Brand Development
- Intake Sessions
- Discovery Workshop
- Insights Research
In this step, we define the core components of the strategic foundation for your brand. This will guide the brand identity creation.
- Messaging Platform
- Brand Architecture/Hierarchy
- Brand Strategy Workshop
- Strategy Testing
We develop the core creative elements that will define your visual and verbal identity.
- Visual Elements (logo, color palette, photography, etc.)
- Verbal (voice attributes, tagline, etc.)
- Brand Guidelines
- Brand Identity Workshop
- Identity Testing
We build upon the organization's brand foundation to develop communication strategies for a wide range of tactical executions, from launch plans to integrated marketing campaigns.
- Tactical Communications Plan
- Strategic Planning Sessions
We execute the approved tactical communications plan.
- The brand brought to life across all communications channels.
- Concept Presentations
- Results Reporting
- Ongoing Optimization