NorthShore recently approached us with a request for a 30-second Medical Group spot to run in movie theaters this winter. They wanted it to communicate convenience, expertise and personalized care.
The challenge? They also wanted it to be funny.
Since humor is not necessarily a cornerstone of NorthShore’s brand, the team had some work ahead of them. We developed a playful spot all about sneezes and individuality. Every person has unique healthcare needs. Good thing there’s NorthShore Medical Group.