CONSUMERS ARE LOOKING TO BE HEALTHY, WEALTHY AND WISE. It’s not new news that at the start of a new year, people from coast to coast gear up to make lifestyle changes. Whether that means getting in shape or landing that dream job, we are hyper-aware during this time of year of improving our physical … Continued
WHY HELPING CONSUMERS GIVE IS GOOD. From birthdays to bar mitzvahs, anniversaries to “just because,” we are giving to friends and loved ones all year long. But no time are we inspired to gift more than the holiday season. While we want to give lavishly, we are also strapped for time and overwhelmed with options. … Continued
WITH NEW TOOLS, CONSUMERS CAN NOW TRACK, MONITOR & MANAGE EVERY ASPECT OF THEIR LIFE. Consumers have a constant thirst for information and knowledge. Whether it is about a celebrity, events that are happening around the world or even information related to their health and overall wellbeing, consumers want more information at their fingertips. Mobile … Continued
HOW BRANDS HARNESS THE WISDOM OF THE CONNECTED CROWD These days, consumers have a lot of opinions about what’s going on in the world around them, and they aren’t afraid to share them. With technology becoming more accessible (Smartwatch) and social media sites on the rise, consumers love to share what they think, feel and … Continued
CONSUMERS ARE BECOMING CULTIVATORS THEMSELVES. Facebook, Pinterest and Twitter are all tools that consumers use on a daily basis to share their experiences (LIVING THE LIVE), products they purchase and brands they love. Consumers are becoming curators- compiling, sharing, and recommending content to friends and followers worldwide. Social technologies are empowering consumers to share information … Continued
From the moment we get up in the morning till the time we crawl into bed at the end of the day, ads are something that we see. Whether we are taking the subway to work, listening to Pandora or simply walking down the street, ads surround us. But how many of these branding ads do we really remember? What’s tying you to the brand/ad? Unless you are working in the marketing or advertising arena, chances are you don’t think about ads that often, therefore no physical or emotional connection is made.
Although we don’t realize it, consumers actually rely on brands to be our saviors of time. No matter how carefully we plan out our days/weeks/months, there is almost never enough time to get it all done. But it seems to be the little things that can help—the automatic timer on our coffee pot, 2-in-1 shampoo/conditioners … Continued
On my way to work this morning, I deposited a check, paid some bills, researched and bought a new pair of running shoes and made it into work by 8am. After work, I did some grocery shopping, bought a pair of jeans and a sweater I have been eyeing and still managed to get from … Continued