Win Their Trust. Win Their Buck. We’re all busy. Everyone has numerous things going on every day that prevent us from finding new, unique trends, beers, books, fashions, foods and technology. But how is the hectic professional supposed to find out about the new pale ale brewed in the West Loop of Chicago or the … Continued
REAL PARTICIPATING. REAL SWEAT. REAL FUN. Summertime is in full swing. The temperature is rising and people are getting out and having fun. From Citysumers to stay at home moms, many relish in brands that bring unexpected fun and playfulness into the every day. Fun and play come in many varieties, spanning across decades and … Continued
URBAN CULTURE IS THE CULTURE. Trust and appreciation are at the core of getting any customer to invest in the unknown, but luckily for many brands, the growing number of sophisticated Urbanites is more try-out prone than ever before. The typical Urbanite lives in a major city and is aged 18 – 44. They are … Continued
CONSUMERS ARE UNLOCKING THE VALUE OF THEIR PAST PURCHASES. Raise your hand if you have your eye on a savvy buy for spring. Keep it up if you also have a room, closet or drawer in your home where your less-loved belongings live untouched. Whether it’s the latest tablet, a hot new watch or a … Continued
WHY CHIC, LUXURY, DESIRABLE AND GREEN IS AN ENDURING AND WINNING COMBINATION. It’s tough to find a person who doesn’t enjoy chic, luxury, well-designed products— and if the product, service or experience does well for the environment? Even better! Not only are eco-friendly products, services and experiences beautiful, they are a source of status. Eco-chic … Continued
Sponsoring a niche sports event like the Windy City Open squash tournament, there’s the traditional way to promote your agency sponsorship in the official program—thanking the participants, using squash related metaphors, etc.—and then there’s the 88 way. Since fans were only focused on squash, we took this opportunity to have a little fun with their … Continued
After Chicago Bears great Desmond Clark hung up his cleats and retired from the NFL, he quickly set his sights on giving back to his local Florida community. His goal: help all types of teenagers achieve greater success in school and in life through group mentoring. 88 Ways Youth Organization was born. When Dez started … Continued
PERSONAL ONLINE PROFILES MATTER MORE THAN EVER. Youniverse. It’s at the heart of our digital soul. It’s our personal consumption realm where our preferences, tastes and wants live. Our youniverse is driven by the desire to express and be recognized by our individual tastes, personality and identity through consumption. And now more than ever, our … Continued
WHY CONSUMERS WILL FOREVER LOVE FREE. From great gear to stellar services, there are very few people who don’t love free. Free love is the ongoing rise of valuable, free stuff that’s available to consumers, both online and offline. Consumers’ attention is scarce, and free love thrives on the all-out war to gain our awareness … Continued
CONSUMERS ARE LOOKING TO BE HEALTHY, WEALTHY AND WISE. It’s not new news that at the start of a new year, people from coast to coast gear up to make lifestyle changes. Whether that means getting in shape or landing that dream job, we are hyper-aware during this time of year of improving our physical … Continued