What we’ve been up to: recent work

 -  2 min read

The 88 team had a busy summer developing new campaigns for our clients, many of them focused on making connections with younger audiences.

Encouraging new students to “show the world what they’re made of.”

For our newest client, Rosalind Franklin University, 88 created a multifaceted campaign focused on recruiting students to their programs of study, through digital ads and program pages. Our efforts dramatically boosted both click-throughs and conversions for RFU.

Recruitment campaign for Nutrition for Healthcare Professionals Program

Recruitment campaign for Scholl College of Podiatric Medicine

Helping early-career professionals expand their career potential.

To bolster AIHA’s membership and elevate its awareness among early-career Environmental Health and Safety Technicians (EHS Techs), we developed dynamic social videos that continue to outperform industry click-through rate benchmarks.

“Earning Potential” video
“Career Paths” video

Motivating younger patients to engage with their healthcare.

Our traffic-driving campaign for NorthShore University HealthSystem promoted their new Chicago clinic’s comprehensive, convenient services. Our efforts were aimed at young audiences, who are not typically inclined to seek out healthcare.

Animated social media