Just because you’re a vast, regional healthcare system doesn’t mean you need to act like one.
Working together, 88 and NorthShore University HealthSystem continually explore new ways to bring their brand to the hyper-local level, creating tailored experiences for each of the communities they serve.
The NorthShore team is always on hand at community street fairs (serving locally-brewed coffee to neighbors), or distributing hand-sanitizers at neighborhood movie theaters during flu season. Riders of the public transit system are even greeted by helpful voice messages letting them know the nearest physician locations along their route.
The result is a brand that works just as hard at the local level as it does across the region to make meaningful and lasting connections.
