Helping a client launch a DEI journey

 -  2 min read

Last spring, our client American Veterinary Medical Association (AVMA) asked us to help them launch a major initiative to promote greater diversity, equity and inclusion (DEI) in the veterinary profession.

Journey for Teams is a robust initiative, intended to improve veterinary workplaces, fostering healthier team cultures, stronger relationships with their clients, and enhanced care for their patients. Our role began with branding Journey for Teams, creating a logo, a tagline and an overall visual language for it.

Journey For Teams

Next, we worked with AVMA to develop communications to engage everyone in the profession through multiple touchpoints, including journal print ads, emails, direct mail pieces and social media.


Journey for Teams is AVMA’s most ambitious DEI effort to date, a multi-year initiative encompassing all facets of DEI, including race, gender, orientation, age and disabilities. We’re proud to be a part of this vitally important effort.