After months of strategizing, ideating, preparation and execution, 88 is excited to finally share the recently completed broadcast work for NorthShore University HealthSystem.
While evolving the NorthShore brand story, our goal was to remain true to its roots; to deepen an already strong consumer connection by highlighting the key services; showcase the dedication and depth of collaboration among their specialists organization-wide; and allow the benefit of their expertise to be delivered by the greatest brand ambassadors: the patients. Depicting their unique experiences was our creative focus.
Take a look at two of our 2012 television spots below.