As one of the world’s biggest credit card companies, Discover¬Æ knows it takes ingenuity and deep consumer understanding to lead the way on a global scale. Consumers are no longer looking for a card that simply offers great purchase features, but one that offers more ways to manage accounts on the go and on their schedule.
Here at 88, we knew Discover’s unique online tools would impress this growing demographic. All they needed to do was spread the word and educate cardmembers about their online features in a way that was easy to understand and simple to use.
By increasing awareness that cardmembers can manage their account, track their spending, plan future purchases and more anytime and anywhere they want, the added value of carrying Discover was immediately recognized by millions of cardmembers worldwide.
