This list of web analytics terms not only defines common metrics, but gives you a little background on what makes for good numbers for each of them.
What is your goal for your website? Understanding what you want your site to achieve for your organization can help you measure your success. Are you:
- Looking for new customers to fill out a form or send you an email?
- Looking for visitors to read your content?
- Want people to see your website?
Keep this downloadable PDF on hand for your next analytics meeting: