Trends

Living the Live

From the moment we get up in the morning till the time we crawl into bed at the end of the day, ads are something that we see. Whether we are taking the subway to work, listening to Pandora or simply walking down the street, ads surround us. But how many of these branding ads do we really remember? What’s tying you to the brand/ad? Unless you are working in the marketing or advertising arena, chances are you don’t think about ads that often, therefore no physical or emotional connection is made.

Trends

BRANDS: Are they our TIME SAVIORS?

Although we don’t realize it, consumers actually rely on brands to be our saviors of time. No matter how carefully we plan out our days/weeks/months, there is almost never enough time to get it all done. But it seems to be the little things that can help—the automatic timer on our coffee pot, 2-in-1 shampoo/conditioners … Continued

News

Now #trending in Digital

For the past several days, 88 Brand Partners has been scoping out Chicago TechWeek, a gathering of some of the best and brightest minds in tech, social media and digital communications. Here’s a few common themes: Mobile Advertising is H-O-T and that spells more W-O-R-K for brands. One doesn’t have to keep their ears or … Continued