Trends
Post-Demographic Consumerism
We have been variously told that we live in a world that is postmodern, post-postmodern, post-irony and post-industrial. It’s time to add post-demographic to the list, because the 21st century has rendered many of our traditional consumer demographic sectors—age, income, gender, location—largely moot. It’s not to say that these segments no longer exist, but that … Continued