Author: eightyeight
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The Importance of Account Service
At a recent agency event, I was talking with one of our partners (not one I normally have contact with) about 88. When this person asked what my role was at 88, I responded, “I’m an Account Supervisor. I work in the account management and client service department.” Immediately, the client partner responded, “Before working … Continued
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88 Wellness Committee
Joining the Fun and Give Back Committees is the Wellness Committee. Created to better the minds, bodies and spirits of the 88 team, the Wellness Committee has already been hard at work. The best way? Monthly massages from a trained masseuse. The team is made up of Tom Astley, Kate Shirley, Elizabeth Paterson and Joe … Continued
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The Creative Language of Code
How would you tell a story without past or future tenses? Could you discuss a value without numbers? How do you speak to a computer that only communicates in numbers? Would a rose by any other name smell as sweet? Probably not. According to studies, that rose by any other name would smell worse. (Sorry, … Continued
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Gen X Strategists in the Age of Snapchat
This is about social media. It’s also about Gen Xers. And it’s about what-in-the-world it means to be a strategist. It all started when I was perusing Facebook while riding the El home after work. As usual, the “People You Might Know” feature popped up, and there, staring at me, was a person I don’t … Continued
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On Keeping a Notebook
I purchased my first 3-pack of Moleskine Cahiers in September 2013. Prior to this purchase, sketches went in sketchbooks, to-do lists went in calendars and thoughts went on whatever scrap I could find at the time. Keeping a notebook merged all of these things onto 64 sheets of paper bound together, and I am currently … Continued
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Manning vs. Newton: On the Field and in Advertising
America’s most important Sunday is upon us. Not only is this year’s Super Bowl the matchup of the AFC champion Denver Broncos and the NFC champion Carolina Panthers, it is also a matchup of two marketing MVPs, the Broncos Peyton Manning and Cam Newton of the Panthers. According to the 2015 version of Forbes’ list … Continued
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Burritos and Brand Crisis Management
Let’s get one thing out of the way first: I enjoy Chipotle. There are few things in life better than a steak burrito complete with all the fixings and, of course, let’s not forget the guac. Chipotle is a brand that has built its name with a reliance on fresh, often locally sourced ingredients. It … Continued