NorthShore University HealthSystem is one of the largest hospital networks in the region. Working with 88, NorthShore decided on a campaign that would tout its advanced technological capabilities along with the personal attention given to each and every patient. We landed on an overarching theme that encompassed NorthShore’s medical expertise and compassionate care: “Healthcare for what’s next.” That theme has been supported by a number of advertising campaigns, including multiple broadcast television spots.
Year partnership with NorthShore
Impressions upon the initial broadcast television launch of our NorthShore Next Generation spot, a seven-week time period
Separate NorthShore service lines for which we created print and digital campaigns in 2015
The American Veterinary Medical Association, the nation’s third-largest member organization, contacted us needing a total brand overhaul. In its 150-year history, the AVMA had never undertaken a major rebranding project. It was time. The makeup of the veterinary profession was undergoing massive changes, and the AVMA needed to better reflect its members. We delivered a new logo and tagline, new visual system and new communications materials. Our relationship with the AVMA is ongoing, and we have done similar rebranding work for the AVMA’s sister organizations, AVMA PLIT and AVMA LIFE (formerly AVMA GHLIT).
Separate entities given a full rebranding treatment by 88—AVMA, AVMA PLIT and AVMA LIFE
Percent of AVMA members contacted during our research, nearly 45,000 veterinarians
Years since AVMA’s last full rebranding
In advance of the 100-year anniversary of the 1915 sinking of the S.S. Eastland, Chicago’s single greatest loss-of-life tragedy, the Eastland Disaster Historical Society felt the time was right to rebrand itself. 88 took up the cause pro bono because we admired the mission of EDHS and believed that its story was deserving of a wider audience. We provided EDHS with everything from a new logo to a completely redesigned website to new stationery, and also created labels for The 844, a limited-edition beer brewed in partnership between EDHS and Chicago’s Ale Syndicate, made to commemorate the 844 lives that were lost on the Eastland.
Years since the sinking of the Eastland
The beer released in conjunction with EDHS and Ale Syndicate, for which 88 designed the label
Dollars spent by EDHS, as the project was performed pro bono by 88
The Libman Company, a household cleaning supply company, approached 88 looking for a better way to reach its national audience. After first responding with a redesigned site, we integrated a targeted full-service social media campaign and digital advertising to create an immersive online experience for Libman’s core audience. And, after that, we helped bring Libman into the world of broadcast television advertising.
Second broadcast television spot shot for Libman in 2015, its first foray into TV advertising in over three years
Submissions received for an interactive Facebook contest created for Libman
Percent of online audience growth since we began our relationship with Libman
Cornerstone came to us in need of an update to its online appearance. Since so many diners use their mobile devices to discover new restaurants and make reservations, it was essential that each Cornerstone website be responsive from desktop to tablet to smartphone. We designed, programmed and launched 11 websites that not only lived up to their restaurant namesakes but also gave Cornerstone the much-needed ability to update content so they can always keep things fresh.
Websites created for as many different Cornerstone restaurants
Sauce bottle designs for UrbanBelly, one of Cornerstone’s best-known restaurants
Separate sets of brand guidelines created—one for each restaurant
The Popcorn Factory and Fannie May Chocolates are two of the nation’s most renowned gourmet food brands. They contacted 88 in need of a facelift on their holiday and year-round catalogs. We responded with attractive, eye-catching catalogs that resulted in a significant uptick in response rates. These catalogs receive a wide range of our capabilities, including copywriting, design and photographic art direction.
Year partnership with the 1-800 Flowers Family of Brands, parent company of The Popcorn Factory and Fannie May Chocolates
Separate catalogs designed for The Popcorn Factory in 2015 alone
Different holidays receiving specially designed The Popcorn Factory catalogs, plus year-round and corporate versions