Work

Responding to a Crisis

NorthShore University HealthSystem has been working tirelessly in response to the COVID-19 pandemic, caring for their patients and keeping their community informed.

The 88 team has been their partner at every step, working alongside NorthShore to provide ongoing updates on how they’re keeping their patients safe.

Our efforts extended across multiple channels, including digital, out of home, print and broadcast.

Of course, none of us anticipated the need for a pandemic-response strategy as part of our 2020 planning, but we’re proud that our teams came together quickly to respond to the challenge and create communications that helped educate and reassure their community.