88 has fresh work popping up all over the place, from newspapers to transit stations and bike rental kiosks.
Cut it out
An adage about advertising (overused, if you ask copywriters) is that nobody reads body copy. So here, we did away with it—and still managed to deliver a compelling, complex message about neurological care. Not quite a haiku, but close.
Credit union client CEFCU works hard to help its members get where they want to be. What better way to express that than with a takeover of this BART (Bay Area Rapid Transit) station in Fremont, California?
Pump it up
Let’s face it, we could all use a little more exercise these days. NorthShore brings that message to a place people are ready to hear it—Divvy bike rental kiosks.