Uprooting your first restaurant from the neighborhood it called home since debuting in 2008 can seem like a pretty daunting task. Fortunately for Chef Bill Kim and his Urbanbelly crew, they already had the ideal spot picked out, right alongside their sister restaurant bellyQ. 88 Brand Partners was given free rein to design their new exterior space with one goal in mind: grab the attention of this new crowd of diners and locals in Chicago’s most well-known and eclectic restaurant district.
Working closely with Chef Kim and his team, we created window signage and menus that brought the flavor and energy of Urbanbelly’s already popular cuisine front and center to this bustling part of town. To fans new and old, Urbanbelly’s new location already feels right at home.
NOM! NOM! NOM!