Helping a New Restaurant Live Up to its Name


The W Hotel Chicago on Lake Shore Drive named its new restaurant, Current. Playing up its contemporary, flowing space and seasonal modern Italian cuisine.

To reflect this idea, we developed a brand system that feels fresh, current and in the moment. The main component of the system is a logo frame, highlighting people and places around Chicago that are causing a stir and making things happen. These featured stories are showcased on menus and will get updated regularly as new happenings impact what’s current around Chicago. Visit Current.