Ah, winter. That time of year where shoveling snow leads to back attacks and invisible ice patches result in acrobatic wipeouts. We all can relate to these seasonal conditions. Which made creating this year’s winter cinema ad for Northshore University Health System such a fun—and painful—shoot. You can catch the new ad playing on the big screen at movie theaters across Chicago’s northern suburbs. Check it out and be sure to avoid the perils of winter.