SEE OUR WORK

NorthShore University HealthSystem is one of the largest hospital networks in the region. Working with 88, NorthShore decided on a campaign that would tout its advanced technological capabilities along with the personal attention given to each and every patient. We landed on an overarching theme that encompassed NorthShore’s medical expertise and compassionate care: “Healthcare for what’s next.” That theme has been supported by a number of advertising campaigns, including multiple broadcast television spots.

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Year partnership with NorthShore

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Impressions upon the initial broadcast television launch of our NorthShore Next Generation spot, a seven-week time period

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Separate NorthShore service lines for which we created print and digital campaigns in 2015

  • AVMA

The American Veterinary Medical Association, the nation’s third-largest member organization, contacted us needing a total brand overhaul. In its 150-year history, the AVMA had never undertaken a major rebranding project. It was time. The makeup of the veterinary profession was undergoing massive changes, and the AVMA needed to better reflect its members. We delivered a new logo and tagline, new visual system and new communications materials. Our relationship with the AVMA is ongoing, and we have done similar rebranding work for the AVMA’s sister organizations, AVMA PLIT and AVMA LIFE (formerly AVMA GHLIT).

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Separate entities given a full rebranding treatment by 88—AVMA, AVMA PLIT and AVMA LIFE

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Percent of AVMA members contacted during our research, nearly 45,000 veterinarians

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Years since AVMA’s last full rebranding

CEFCU is a credit union, offering all the services of a bank, plus a member-focused approach to doing business. They have long said they’re not a bank, they’re better. We breathed life into that claim with refreshingly simple TV spots, outdoor and digital advertising.

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Distinctly different markets—downstate Illinois and northern California

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Broadcast TV spots in the past two years

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How many coins in the money jar? To be honest, we didn’t count.

  • Libman

The Libman Company, a household cleaning supply company, approached 88 looking for a better way to reach its national audience. After first responding with a redesigned site, we integrated a targeted full-service social media campaign and digital advertising to create an immersive online experience for Libman’s core audience. And, after that, we helped bring Libman into the world of broadcast television advertising.

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Second broadcast television spot shot for Libman in 2015, its first foray into TV advertising in over three years

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Submissions received for an interactive Facebook contest created for Libman

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Percent of online audience growth since we began our relationship with Libman

Cornerstone came to us in need of an update to its online appearance. Since so many diners use their mobile devices to discover new restaurants and make reservations, it was essential that each Cornerstone website be responsive from desktop to tablet to smartphone. We designed, programmed and launched 11 websites that not only lived up to their restaurant namesakes but also gave Cornerstone the much-needed ability to update content so they can always keep things fresh.

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Websites created for as many different Cornerstone restaurants

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Sauce bottle designs for UrbanBelly, one of Cornerstone’s best-known restaurants

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Separate sets of brand guidelines created—one for each restaurant

Once dubbed “the Ellis Island of the Midwest,” Chicago’s Maxwell Street was for nearly a century a cultural and commercial landmark. Today, the history of Maxwell Street is preserved for future generations through the Maxwell Street Foundation, and to help them further their mission, we took up the cause of MSF pro bono in 2016. Our comprehensive rebrand consisted of a new logo, completely redesigned website, fresh stationery and even MSF-branded apparel, including custom socks, t-shirts and hats.

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Hot dogs eaten as 'research' for the rebrand

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Dollars charged to the Maxwell Street Foundation

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Month engagement