The W Hotel Chicago on Lake Shore Drive named its new restaurant, Current. Playing up its contemporary, flowing space and seasonal modern Italian cuisine. To reflect this idea, we developed a brand system that feels fresh, current and in the moment. The main component of the system is a logo frame, highlighting people and places … Continued
Chicago based Cornerstone Restaurant Group came to 88 in need of a major online facelift. Since so many diners click and tap through their mobile devices to discover new restaurants and make reservations, it was essential each website was responsive from desktop to tablet to smart phone. We designed, programmed and launched over 10 websites … Continued
For years, Instant Alliance had been known as Instant Technology, providing staffing and consulting solutions for some of the biggest Fortune 1000 companies in the country. With the debut of their new company name, Instant Alliance, and their expansion into the financial sector, they looked to 88 to help guide them through a rebrand that … Continued
After Chicago Bears great Desmond Clark hung up his cleats and retired from the NFL, he quickly set his sights on giving back to his local Florida community. His goal: help all types of teenagers achieve greater success in school and in life through group mentoring. 88 Ways Youth Organization was born. When Dez started … Continued
To help NorthShore launch its new Orthopaedic Institute, we created an advertising campaign that focuses on¬†patients getting back to their active lives, whether they’re skiing, dancing or just playing with their kids. The campaign is rolling out now and will include print, TV, radio, digital and out-of-home. Both TV and digital will be featured in … Continued
Uprooting your first restaurant from the neighborhood it called home since debuting in 2008 can seem like a pretty daunting task. Fortunately for Chef Bill Kim and his Urbanbelly crew, they already had the ideal spot picked out, right alongside their sister restaurant bellyQ. 88 Brand Partners was given free rein to design their new … Continued
When we moved offices from River North to Printers Row in April, we were exposed to a whole new part of Chicago. And since very few of us were familiar with the local establishments—and no local guide to Printers Row existed yet— we created our own app, 88 Scenester, to help us settle in to … Continued
Over time, brands must continue to adapt in order to meet the evolving habits and demands of today’s online consumer. When household cleaning supply manufacturer Libman approached us to refresh their website, they were well aware of the impact time had on their 5 year old site. Working within an existing Flash and CMS framework, … Continued
Hey, what’s on top of that taxi? That’s right, it’s some of the brand and advertising work we’ve created for Osteria Via Stato, a tasty Italian restaurant in Chicago, part of Lettuce Entertain You Enterprises. You’ll be seeing a lot more around town, from print and digital ads to billboards. ¬†Buon appetito!
Take a glimpse behind-the-scenes of the latest photoshoot for Osteria Via Stato, an authentic Italian restaurant located in the lively River North area of Chicago. 88 Brand Partners worked with Chef David DiGregorio to freshen up an existing ad campaign highlighting Osteria’s favorite seasonally-prepared dishes made with local ingredients. Stay tuned for their new look … Continued