Work

What’s Next for NorthShore

In what is an uncertain time for the healthcare industry, NorthShore University HealthSystem has its sights set firmly on the future. NorthShore and 88 have worked together to create NorthShore’s Next Generation campaign. This innovative initiative focuses on the personalized healthcare offered by NorthShore, which includes everything from sending text-message reminders about appointment times to … Continued

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Creating a New Brand Image for AVMA PLIT

When the AVMA PLIT decided it was time to revamp their image, they turned to 88 Brand Partners. 88, in turn, performed a total overhaul of the AVMA PLIT brand, making it warmer, more relatable and placing a greater emphasis on PLIT’s role in its partnership with the AVMA. Highlights of 88’s work for the … Continued

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Cataloging the Holidays with Popcorn and Chocolate

Is there ever a bad time to have some chocolate? Does the smell of popcorn immediately bring you to a better place? Fannie May and The Popcorn Factory put their irresistible treats and holiday spirit front and center with their seasonal catalogs— from the luxuriousness of the chocolate to the sweet, salty, crunchy flavor of … Continued

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Beware: the Woes of Winter are Here

Ah, winter. That time of year where shoveling snow leads to back attacks and invisible ice patches result in acrobatic wipeouts. We all can relate to these seasonal conditions. Which made creating this year’s winter cinema ad for Northshore University Health System such a fun—and painful—shoot. You can catch the new ad playing on the … Continued

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Helping a New Restaurant Live Up to its Name

The W Hotel Chicago on Lake Shore Drive named its new restaurant, Current. Playing up its contemporary, flowing space and seasonal modern Italian cuisine. To reflect this idea, we developed a brand system that feels fresh, current and in the moment. The main component of the system is a logo frame, highlighting people and places … Continued

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Rebooting Cornerstone Restaurant Group for Diners on the Go

Chicago based Cornerstone Restaurant Group came to 88 in need of a major online facelift. Since so many diners click and tap through their mobile devices to discover new restaurants and make reservations, it was essential each website was responsive from desktop to tablet to smart phone. We designed, programmed and launched over 10 websites … Continued

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Unlocking the Brand Inside Instant Alliance

For years, Instant Alliance had been known as Instant Technology, providing staffing and consulting solutions for some of the biggest Fortune 1000 companies in the country. With the debut of their new company name, Instant Alliance, and their expansion into the financial sector, they looked to 88 to help guide them through a rebrand that … Continued

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Building a Stronger Future for Todayss Youth

After Chicago Bears great Desmond Clark hung up his cleats and retired from the NFL, he quickly set his sights on giving back to his local Florida community. His goal: help all types of teenagers achieve greater success in school and in life through group mentoring. 88 Ways Youth Organization was born. When Dez started … Continued

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Launching a New Institute for NorthShore

To help NorthShore launch its new Orthopaedic Institute, we created an advertising campaign that focuses on¬†patients getting back to their active lives, whether they’re skiing, dancing or just playing with their kids. The campaign is rolling out now and will include print, TV, radio, digital and out-of-home. Both TV and digital will be featured in … Continued

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Helping Urbanbelly Feel Right at Home on Foodie Row

Uprooting your first restaurant from the neighborhood it called home since debuting in 2008 can seem like a pretty daunting task. Fortunately for Chef Bill Kim and his Urbanbelly crew, they already had the ideal spot picked out, right alongside their sister restaurant bellyQ. 88 Brand Partners was given free rein to design their new … Continued