How do you brand outer space? That’s essentially the question NASA found itself asking several years ago. The agency had just shut down the shuttle program, and was looking at a future far different from its past. The public view of NASA had veered into nostalgia. The agency was a relic, associated with Kennedy and … Continued
At a recent agency event, I was talking with one of our partners (not one I normally have contact with) about 88. When this person asked what my role was at 88, I responded, “I’m an Account Supervisor. I work in the account management and client service department.” Immediately, the client partner responded, “Before working … Continued
At 88 Brand Partners, although development and design are two separate jobs, the developers do have a good sense of design, and most designers have experience with coding. This makes the collaborative process on digital projects rather smooth. Yet, still, nothing is perfect. When designing a display ad, sometimes a designer will ask a question … Continued
In March, we had our inaugural 88 Brand Partners Chili Cook-off. The event was a rousing success, with over a half dozen entries. Contestants were judged (by a panel of our own celebrity judges) on taste (50%), presentation (25%) and name (25%). Andy Yamashiro was the event’s first champion, receiving high marks all around for … Continued
To celebrate women’s health, NorthShore University HealthSystem wanted to do something a little different. So we helped them take over the Cube at Westfield Old Orchard, creating a welcoming, interactive place where people could learn about women’s health, and women could even receive mammograms at NorthShore’s screening location at Nordstrom. All right in the middle … Continued
The 88 Give Back Committee arranged a day at Deborah’s Place, an organization that provides support and housing for women experiencing homelessness. We painted, played some games and had a superb lunch of chicken and waffles. But best of all, we got to spend some quality time with some amazing women. We’ll be back.
Joining the Fun and Give Back Committees is the Wellness Committee. Created to better the minds, bodies and spirits of the 88 team, the Wellness Committee has already been hard at work. The best way? Monthly massages from a trained masseuse. The team is made up of Tom Astley, Kate Shirley, Elizabeth Paterson and Joe … Continued
We work in Chicago, where there’s no shortage of agencies competing for client business. We like to say that you can stand on any corner in the city, throw a stone and hit a building that houses an agency that does fantastic work for Kraft, SC Johnson, or PepsiCo—great agencies that have deep experience moving … Continued
Let me start by saying that I’m not a fan of the Oxford comma. To me, it’s one comma too many. And I subscribe to the view Mark Twain probably didn’t actually express, even though many will swear he did: “As to the comma, when in doubt, leave it out.” All that said, commas are … Continued
How would you tell a story without past or future tenses? Could you discuss a value without numbers? How do you speak to a computer that only communicates in numbers? Would a rose by any other name smell as sweet? Probably not. According to studies, that rose by any other name would smell worse. (Sorry, … Continued