Getting there first. Sometimes, that's all that seems to matter. Take the Space Race, for instance, or the eradication of polio. Both of these things were predicated upon one party reaching a finish line first.
...They're giving us shorter, "snack" versions of products that we can enjoy in smaller amounts, in a smaller amount of time.
It's time to make some alterations to our screen habits. It's time to get Unplugged.
Buying big isn't bad‚ but buying local is better.
Wellness can be best when it's given to us without us even having to think about it.
Less than a decade ago, Barclays was not only one of the biggest banks in the world finance but also one of its most recognizable names. It had an exclusive deal with the world’s most popular sports league, soccer’s English Premier League1, as well as naming rights to the hottest new basketball arena in America’s … Continued
Last year’s joint study conducted by 88 Brand Partners and QNA Group was a fresh, innovative way of approaching some questions that dog what may well be the most misunderstood generation—Millennials. We examined their relationship to service brands. This year, we took a more nuanced look at how Millennials behave as parts of member organizations. … Continued
A popular saying tells us that getting to the top is easy, it’s staying there that’s the hard part. That certainly holds true for a consumer packaged good (CPG) entering our home. We might grab the closest roll of paper towels (easy) and find out later that their absorbent qualities are, well, leaky at best. … Continued
Trust is central to the success of a consumer packaged service. If the consumer cannot hold the product they are about to purchase in their hand, they need to be reassured—by the appearance, structure and logic of your website—that the product is what you claim it is. And when you’re a consumer packaged service, your … Continued
At 88 Brand Partners, we pride ourselves as experts at marketing service brands. We recently launched a Trend Tracking series about how some brands traditionally thought of as consumer packaged goods have begun behaving more like services, or consumer packaged services. For more context, check out the kick-off post from earlier this month, and see … Continued