Less than a decade ago, Barclays was not only one of the biggest banks in the world finance but also one of its most recognizable names. It had an exclusive deal with the world’s most popular sports league, soccer’s English Premier League1, as well as naming rights to the hottest new basketball arena in America’s … Continued
Last year’s joint study conducted by 88 Brand Partners and QNA Group was a fresh, innovative way of approaching some questions that dog what may well be the most misunderstood generation—Millennials. We examined their relationship to service brands. This year, we took a more nuanced look at how Millennials behave as parts of member organizations. … Continued
A popular saying tells us that getting to the top is easy, it’s staying there that’s the hard part. That certainly holds true for a consumer packaged good (CPG) entering our home. We might grab the closest roll of paper towels (easy) and find out later that their absorbent qualities are, well, leaky at best. … Continued
Trust is central to the success of a consumer packaged service. If the consumer cannot hold the product they are about to purchase in their hand, they need to be reassured—by the appearance, structure and logic of your website—that the product is what you claim it is. And when you’re a consumer packaged service, your … Continued
At 88 Brand Partners, we pride ourselves as experts at marketing service brands. We recently launched a Trend Tracking series about how some brands traditionally thought of as consumer packaged goods have begun behaving more like services, or consumer packaged services. For more context, check out the kick-off post from earlier this month, and see … Continued
According to legend, for a vampire to enter your home you must invite it in. In Thomas Alfredson’s masterful 2008 film, Let the Right One In, the adolescent vampire Eli stands at the threshold of her friend Oskar’s family’s apartment and makes it clear that she will not enter unless he invites her to do … Continued
I’m from Chicago. The suburbs, to be exact. When I was a teenager, I saw my first concert at the United Center, and that started a lifelong love of this city’s acclaimed music culture. I’ve been to most venues, most record stores and most festivals, and all are important to me—they’ve become part of my … Continued
Our Tribe-cheering, green-thumbed ECD gets our trumpet-playing Web Developer/IT maestro to open up. I know you are quite the accomplished trumpeter and, more recently, a burgeoning developer. Can you find similarities in the two endeavors? Notation? Discipline? Do they fill similar creative outlets in your life or rather different ones? For me, both of these—playing … Continued
Our trumpet-playing Web Developer/IT maestro poses some queries to our constantly crooning Designer. Where is your hometown? What attracted you to Chicago? Cincinnati, Ohio, is home to me. I lived there for 26 years and then moved to Chicago to go back to school to develop a design portfolio. Chicago was an easy choice! I … Continued
Our bubbly, blonde former Art Director helps shed some light on our Tribe-cheering, green-thumbed Executive Creative Director. They say dogs are man’s best friend. What is one thing you have learned from your dog, Emmet, that you couldn’t have learned from a human? Emmet says that in order to live to our fullest potential we … Continued