Food & Wellness Centers.
We are a full-service branding and advertising agency that builds, elevates and extends brands. For the past 28 years, we’ve developed successful brands and communications for clients across the healthcare industry.
Our decades of healthcare industry experience have taught us three essential truths that any marketing team can take to heart.
Too often we see health organizations design their brand to connect with only one audience—their patients, their physicians or their board of directors. Other times they assume a different identity for each audience. As a result, their brands are too narrowly focused or too fragmented to ever be successful.
We believe in the power of brands to bring people together. Complex health organizations need to develop unified brand strategies and experiences, ensuring that everyone has a rich understanding of your mission and values.
Health marketing blogs, trade magazines, Twitter feeds. It’s not easy finding the next breakthrough idea if everyone—including your competition—is carrying their buckets to the same well, looking for inspiration.
Make sure you’re stepping outside the echo chamber to learn valuable lessons from other fields. Traffic-driving campaigns. Social media strategies. Loyalty-building initiatives. At 88, we’ve had great success applying techniques we’ve developed for Discover Card and the Art Institute of Chicago to the benefit of our health industry clients.
No matter if your organization offers medical care or fitness services, this lesson applies. To cultivate a long-term bond, it’s important that your brand’s foundation is rooted in a deeper understanding of your audience—a full appreciation of what they truly need, beyond the primary service you provide.
Of course, there’s a place in your communications to tout your technology advancements or the features of your facilities, but your audience will remain loyal if they know you stand for something more meaningful.