LEARN OUR STORY

Ideas excite us / They propel us into action / To do good / To generate momentum / To create genuine interactions between people / And between people and brands / We work together to craft ideas that break brands from the ordinary / We don’t do it to win awards / We do it to win hearts and minds / We do it to build relationships that last / We are small yet mighty / Smart yet curious / Swift yet decisive
/ We are 88 Brand Partners /

Full in-house capabilities.
Full steam ahead.

We don’t start with an end result in mind. We start with the problem, and from there find and provide multiple solutions to help you reach your audience.


/ Strategy /

  • Market/Competitive Analysis
  • Secondary Research
  • Stakeholder Interviews
  • Research Synthesis and Integration
  • Media Planning
  • Marketing and Communications Planning
  • Brand Discovery Workshops
  • Strategic Facilitation

/ Branding /

  • Positioning
  • Messaging
  • Corporate Identity Systems
  • Brand Architecture
  • Naming
  • Brand Guidelines
  • Internal Communications

/ Advertising /

  • Broadcast (Agency Reel)
  • Radio
  • Print
  • Collateral Systems
  • Out of Home
  • Tradeshows and Events
  • Experiential Marketing
  • Retail Marketing
  • Direct Marketing
  • Video

/ Digital /

  • Websites
  • Display and Rich Media
  • Mobile Platforms and App Development
  • Social Media
  • Content Management Systems
  • Email Marketing
  • Viral Marketing
  • Web Video
88 partners with our sister organization, QNA, to gather research and insights that support and deepen our strategy findings.
Learn More

The proof is in our process.

We have developed a workflow that can be adapted to each client’s particular needs. We draw upon our core areas of expertise to create a workflow tailored to their specific situation and challenges—with defined goals and deliverables at every step.

Roll over circles to learn more about each step.

PHASE ONE: BRAND FOUNDATION
PHASE TWO: ADVERTISING DEVELOPMENT

Step 1

UNCOVER THE
CHALLENGE

Step 2

DEFINE
THE BRAND
STRATEGY

Step 3

CREATE
THE BRAND
IDENTITY

Step 4

MAKE THE
PLAN

Step 5

EXECUTE
THE TACTICS

Step 1

Together, we pinpoint your opportunities and challenges, and then set a course for brand development, planning, launch and extension.

Step 2

We determine the core components that serve as the foundation of your brand identity, outlining its personality and positioning.

Step 3

We develop the visual and verbal creative elements that communicate those components and define your brand.

Step 4

We build on the brand foundation and develop communication strategies for a wide range of brand experiences, from launch to advertising campaigns.

Step 5

We bring a brand to life, expressing it for audiences across all appropriate media.

Swipe to learn more about each step.

PHASE ONE: BRAND FOUNDATION

  • Step 1

    UNCOVER THE
    CHALLENGE

    Together, we pinpoint your opportunities and challenges, and then set a course for brand development, planning, launch and extension.
  • Step 2

    DEFINE
    THE BRAND
    STRATEGY

    We determine the core components that serve as the foundation of your brand identity, outlining its personality and positioning.
  • Step 3

    CREATE
    THE BRAND
    IDENTITY

    We develop the visual and verbal creative elements that communicate those components and define your brand.
  • Step 4

    MAKE THE
    PLAN

    We build on the brand foundation and develop communication strategies for a wide range of brand experiences, from launch to advertising campaigns.
  • Step 5

    BUILD
    THE BRAND
    EXPERIENCE

    We bring a brand to life, expressing it for audiences across all appropriate media.

Healthcare. Financial Services.
Cultural Institutions.
Associations. Hospitality.

Whatever the industry, we strive to build authentic, captivating experiences that make a positive impact on our clients’ audiences. Here are a few we’ve partnered with.