Work

Launching a New Institute for NorthShore

To help NorthShore launch its new Orthopaedic Institute, we created an advertising campaign that focuses on¬†patients getting back to their active lives, whether they’re skiing, dancing or just playing with their kids. The campaign is rolling out now and will include print, TV, radio, digital and out-of-home. Both TV and digital will be featured in … Continued

News

Happy Birthday Mac!

When you walk into our office, just inside and right of the door, sits the company’s first computer (shown above). Last year, when we moved into our new office space, we decided to have some fun. We gave this block of wonder its final resting place, inside an acrylic museum case. We wanted to show … Continued

Trends

Benchmarked Life

WITH NEW TOOLS, CONSUMERS CAN NOW TRACK, MONITOR & MANAGE EVERY ASPECT OF THEIR LIFE. Consumers have a constant thirst for information and knowledge. Whether it is about a celebrity, events that are happening around the world or even information related to their health and overall wellbeing, consumers want more information at their fingertips. Mobile … Continued

Trends

Crowd Express

HOW BRANDS HARNESS THE WISDOM OF THE CONNECTED CROWD These days, consumers have a lot of opinions about what’s going on in the world around them, and they aren’t afraid to share them. With technology becoming more accessible (Smartwatch) and social media sites on the rise, consumers love to share what they think, feel and … Continued

Trends

SOCIAL-LITE

CONSUMERS ARE BECOMING CULTIVATORS THEMSELVES. Facebook, Pinterest and Twitter are all tools that consumers use on a daily basis to share their experiences (LIVING THE LIVE), products they purchase and brands they love. Consumers are becoming curators- compiling, sharing, and recommending content to friends and followers worldwide. Social technologies are empowering consumers to share information … Continued

Work

88 Scenester App: Our City is Your Playground

When we moved offices from River North to Printers Row in April, we were exposed to a whole new part of Chicago. And since very few of us were familiar with the local establishments—and no local guide to Printers Row existed yet— we created our own app, 88 Scenester, to help us settle in to … Continued

Work

Refreshed Website for Libman

Over time, brands must continue to adapt in order to meet the evolving habits and demands of today’s online consumer. When household cleaning supply manufacturer Libman approached us to refresh their website, they were well aware of the impact time had on their 5 year old site. Working within an existing Flash and CMS framework, … Continued

Trends

Living the Live

From the moment we get up in the morning till the time we crawl into bed at the end of the day, ads are something that we see. Whether we are taking the subway to work, listening to Pandora or simply walking down the street, ads surround us. But how many of these branding ads do we really remember? What’s tying you to the brand/ad? Unless you are working in the marketing or advertising arena, chances are you don’t think about ads that often, therefore no physical or emotional connection is made.

Trends

BRANDS: Are they our TIME SAVIORS?

Although we don’t realize it, consumers actually rely on brands to be our saviors of time. No matter how carefully we plan out our days/weeks/months, there is almost never enough time to get it all done. But it seems to be the little things that can help—the automatic timer on our coffee pot, 2-in-1 shampoo/conditioners … Continued

Trends

The CASH-LESS Economy is (Almost) Here

On my way to work this morning, I deposited a check, paid some bills, researched and bought a new pair of running shoes and made it into work by 8am. After work, I did some grocery shopping, bought a pair of jeans and a sweater I have been eyeing and still managed to get from … Continued