Marketing to Millennials

Our extensive proprietary research study on Millennials, performed with QNA, culminated in a series of breakfast presentations held here at the 88 office. The turnout was terrific, and has been followed by further presentations across the Midwest.

Some Like it Hot

In March, we had our inaugural 88 Brand Partners Chili Cook-off. The event was a rousing success, with over a half dozen entries. Contestants were judged (by a panel of our own celebrity judges) on taste (50%), presentation (25%) and name (25%). Andy Yamashiro was the event’s first champion, receiving high marks all around for … Continued

Why Choosing the Right Agency Matters

We work in Chicago, where there’s no shortage of agencies competing for client business. We like to say that you can stand on any corner in the city, throw a stone and hit a building that houses an agency that does fantastic work for Kraft, SC Johnson, or PepsiCo—great agencies that have deep experience moving … Continued

An Exciting New Era Begins at 88

I am thrilled to begin the New Year by sharing some exciting news from 88 Brand Partners. On January 1, 2015, after a long period of careful transition, I officially assumed ownership of 88 Brand Partners. Joe Pratt and I have been working closely together throughout 2014 to ensure a smooth transition, with no disruption … Continued

Helping a New Restaurant Live Up to its Name

The W Hotel Chicago on Lake Shore Drive named its new restaurant, Current. Playing up its contemporary, flowing space and seasonal modern Italian cuisine. To reflect this idea, we developed a brand system that feels fresh, current and in the moment. The main component of the system is a logo frame, highlighting people and places … Continued

Rebooting Cornerstone Restaurant Group for Diners on the Go

Chicago based Cornerstone Restaurant Group came to 88 in need of a major online facelift. Since so many diners click and tap through their mobile devices to discover new restaurants and make reservations, it was essential each website was responsive from desktop to tablet to smart phone. We designed, programmed and launched over 10 websites … Continued

Unlocking the Brand Inside Instant Alliance

For years, Instant Alliance had been known as Instant Technology, providing staffing and consulting solutions for some of the biggest Fortune 1000 companies in the country. With the debut of their new company name, Instant Alliance, and their expansion into the financial sector, they looked to 88 to help guide them through a rebrand that … Continued

We’re Looking for Summer Interns

We are currently seeking two talented interns who are focused on either graphic design or web development. The work is diverse and we think you’ll learn a ton. You will hit the ground running on day one, collaborating with multiple team members and executing work for a diverse range of clients.  • Start in June … Continued

Launching a New Institute for NorthShore

To help NorthShore launch its new Orthopaedic Institute, we created an advertising campaign that focuses on patients getting back to their active lives, whether they’re skiing, dancing or just playing with their kids. The campaign is rolling out now and will include print, TV, radio, digital and out-of-home. Both TV and digital will be featured in … Continued

Happy Birthday Mac!

When you walk into our office, just inside and right of the door, sits the company’s first computer (shown above). Last year, when we moved into our new office space, we decided to have some fun. We gave this block of wonder its final resting place, inside an acrylic museum case. We wanted to show … Continued