News

5 Ways To Up Your Client Service Game in 2016

Around the office, we like to say that in downtown Chicago you can throw a rock from any street corner and hit at least one ad agency. In a city of this many, it’s the small details that set agencies apart. One of those small, but not to be overlooked, details is excellent client service. … Continued

News

88 Summer Party

88’s 2015 Summer Party was far different from any that have come before it. Instead of bringing the team to a single place for some fun and sun, the crew was split into five separate groups and sent on a scavenger hunt around the city. While on the hunt, the teams competed against each other … Continued

Work

A Refreshed Brand in Beantown

One of 88’s largest ongoing projects came to fruition recently, as several members of the 88 team shipped up to Boston for the annual convention of the American Veterinary Medical Association. Thousands of attendees from around the world were on hand to witness the unveiling of the new AVMA brand. This marked the culmination of … Continued

News

Bye Bye, Brian

With heavy hearts we say goodbye to Brian Crowley, one of 88’s longest-serving employees, and someone who helped build the company into what it is today. Brian has worn a variety of hats in his nearly two decades with the agency, some donned out of necessity and some by preference. All were taken on because … Continued

News

Lunch Sack Give Back

88’s Give-back Committee gathered during the week of May 4 to prepare meals that were donated to the Lincoln Park Community Shelter. The result was 60 full meals delivered over several days. Big thanks to the Give-back Committee for organizing and to all 88 employees for finding time to contribute. We hope that this will … Continued

Work

Creating a New Brand Image for AVMA PLIT

When the AVMA PLIT decided it was time to revamp their image, they turned to 88 Brand Partners. 88, in turn, performed a total overhaul of the AVMA PLIT brand, making it warmer, more relatable and placing a greater emphasis on PLIT’s role in its partnership with the AVMA. Highlights of 88’s work for the … Continued

News

Honoring Chicago’s Forgotten Tragedy, the S.S. Eastland Disaster

This July 24th marks the 100-year anniversary of one of the worst tragedies in American History. And it happened right here on the Chicago River. But if you ask locals if they remember the S.S. Eastland Disaster and the 844 lives that were lost, you’ll probably get a blank stare...

Trends

Branding in a Data Hungry Society

How many steps did you walk today? How many calories have you consumed over the past week? Is that a good ratio? These are questions that are on everyone’s mind, especially in the New Year. People have set annual goals and they want to track their progress in real time. How is one supposed to … Continued

Work

Cataloging the Holidays with Popcorn and Chocolate

Is there ever a bad time to have some chocolate? Does the smell of popcorn immediately bring you to a better place? Fannie May and The Popcorn Factory put their irresistible treats and holiday spirit front and center with their seasonal catalogs— from the luxuriousness of the chocolate to the sweet, salty, crunchy flavor of … Continued

News

Meet 88ss new ECD, Joe Popa

Joe believes in the power of ideas and the influence of design. Over a twenty-plus year career he has been a creative leader with some of the most exciting and innovative agencies in Chicago. He has inspired teams to craft powerful ideas into effective creative solutions for brands including Jaguar, M&Ms, CVS, Kerrygold, Kellogg’s, Volvo … Continued